GOOD NUGGET
Their non-profit Academy that aims to make the creative industries more diverse
THE BIG IDEA
CONCEPT & SCRIPT
“Design and animate hand-drawn style title pages, text and graphics to enhance our live-action footage”
The first stage was to arrange a call between Good Nugget and our Creative Directors, so we could talk through their needs as well as discuss how we could creatively approach their requirments.
FINDNG THE RIGHT MOOD
Once we had clear idea of their brand, we created some moodboards.
This stage really helped to give Good Nugget the opportunity to help us understand what they liked and what the dont like so we can design artwork that really speaks to their audience and fits in with the Brand style and message
HOW’S IT LOOKING
STYLEFRAMES
At this stage we produced a selection of the design frames so the client could see exactly how artwork would look in the final animation.
We always like to make sure that the exact look and feel of the animation is on brand and has the right look to connect with the target audience.
LETS GET THINGS MOVING
ANIMATION
Animation begins! We provided regular updates on their animated explainer as it developed so the client had the opportunity, at every stage of the process, to review and feedback on our work to ensure they were 100% happy.
We used some of the latest animation techniques and styles to make a fun and exciting animation that not only connected with the target audience but was also jam packed with useful information.
LETS HEAR IT
Audio design
Audio design is a really important part of any explainer video. The music, sound effects and voice over have to fit perfectly with the visuals to really tell an engaging story that your audience can connect with.
Music and voiceover development ran in parallel with the animation stage. Developing these together allowed us to make sure the animation and the music work well together and helps to create a more impactful final product.
I THINK THEY LIKED US
KIND WORDS
“Their creative vision and technical skill brought a new dimension to our content, making the learning experience more enjoyable and effective. A truly professional team!”
